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ABOUT INDULGENCE CLASSIC

Indulgence Classic is a slow fashion brand rooted in ethical craftsmanship, local production, and timeless pieces made to help you feel confident, effortless, and entirely yourself.

More Than Clothing

Indulgence is about knowing who made your garments, choosing quality over excess, and designing pieces that feel personal, intentional, and beautifully made.

Indulgence Classic garment detail

We may not be big, but we are intentional. Every piece is created with care, purpose, and a deep respect for the people behind the process.

Designing pieces that make you feel confident, effortless, and entirely yourself is at the heart of everything we do.

This is only the beginning.

Made in Cape Town
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OUR STORY

If you told me years ago I’d leave corporate to build a slow fashion brand, I would’ve laughed.

I was stuck in the 8–5 cycle — meetings, emails, layers of approval. Designs I believed in rarely made it to the shop floor. It was creative, but it wasn’t mine.

So I asked myself: Is this really it?

On 18 October 2018, I hit pause and founded Indulgence in Cape Town. I started small — visiting local CMTs, learning how to build something ethical from the ground up.

No mass production. No shortcuts. Just intentional, beautifully made clothing. Supporting local artisans. Choosing quality over excess. Always.

What We Stand For

Every garment reflects a slower, more thoughtful way of making fashion — one that values people, process, and longevity.

Ethically Made

All our garments are produced with fair labor practices in Cape Town, supporting local artisans and makers.

Sustainable Fabrics

We work with breathable cotton, linen, and natural materials that feel beautiful on the body and gentler on the planet.

Slow Fashion

We believe in quality over quantity, with timeless pieces designed to last beyond seasons and trends.

A NOTE FROM THE FOUNDER

Indulgence is about more than clothing.

It’s about knowing who made your garments.

Designing pieces that make you feel confident, effortless, and entirely yourself.

We may not be big — but we are intentional.

And this is only the beginning.

Love, Beteleheme

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